Website Migration

Scope, design and launch new website for business needs



With an existing website that was nearly a decade (one of my first projects in the business) we were starting to experience some major problems with our SEO.  The site still looked good and held up against others in the industry, but the performance was becoming a huge concern.  First task to convince our board that this was a necessary expenditure - which wasn't easy when on the face of it the site looked good and the understanding of the technical difficulties was not clear for them.



THE PROBLEM

Existing website had served us well and been refreshed and kept up to date over the years, so worked well for us.  However with Googly updates and changes we were finding we were being penalised more and more with performance and SEO for the site.  We needed a significant investment to create a site that served the current digital world and help us create leads for our business and our installers businesses.

Audience Overview

Our visitors were dropping which we could see from our analytics were worsening with GA4 updates.

Average Rankings

Our average position had gone from first page to 16, which is way below where we needed it.

Button
Button

APPROACH

Initially had to create a clear and understandable deck to present to the board about the investment needed and why. After a number of intensive sessions we got the green light to explore proposals. With a strong brief in hand we put the project out to 3 agencies - one local who we have worked with on a number of projects, one new agency that came on recommendation and a well known industry agency. 


We chose to proceed with the industry agency.

A fresh new website

SOLUTION

The launch of the new Glazerite website delivered a modern, user-focused platform that better reflects who we are as a business — a Trusted Trade Fabricator with scale, support, and substance.

Built with our customers in mind, the site not only looks sharper but functions smarter. From enhanced navigation to product-rich pages, it’s designed to support installers, specifiers, and trade partners at every stage of their journey.


Behind the scenes, improved SEO foundations mean we’re set to gain stronger visibility in the months ahead and able to build on our digital strategy.  New tools like our chatbot ‘Ernie’ are already improving lead quality and response.


Key Highlights

  • Trusted Trade Fabricator branding rolled out across the site to reinforce Glazerite’s market positioning
  • Sleek new design to showcase the breadth and quality of Glazerite’s offer
  • User-centric navigation tailored to different customer types and product categories
  • Enhanced product pages with richer detail and clearer benefits
  • Live chatbot (‘Ernie’) to boost user engagement and qualify leads in real time
  • Simplified download access to improve efficiency for trade users
  • Search Engine Optimisation (SEO) rebuilt from the ground up to drive long-term visibility


Next steps

monitor google analytics for traffic, SEO and performance and benchmark our old site and competition to the new site.

Take a look at some of our websites

Corporate site www.glazerite.co.uk

Retail site for installers www.glazeritemarketing.co.uk

Selling our marketing offer for installers www.glazinginstallerhub.co.uk